- 2010 Smashing Enterprise

How to Start Generating Traffic? Part 3

Posted on 24. Mar, 2010 by in Traffic

4. Pay-Per-Click (PPC) Advertising

Speaking of advertising, yet another great way to gain traffic is to advertise. Through PPC advertising, whereby you only actually pay when your advertisement is clicked, you end up essentially paying per visitor.

As far as value for money goes, this would seem to be a no brainer.

Running a PPC campaign however, is slightly more involved than it sounds. Where there is high competition for a certain keyword, you’re going to need to pay more per click for your advertisement to appear often. Thus, it boils down to a question of keyword research again, and finding targeted, but low-competition keywords which you can then exploit.

Properly carried out, this is one of the easiest ways to gain traffic quickly, though admittedly, you do have to pay for it.

5. Forums

For almost every niche, there are forums around online where people would flock to discuss the issues that surround it. Naturally, this represents a base of potential traffic that you could tap into, but the question that should be asked is, “How?”

Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have been established, and you will have to establish yourself within the forum so that the others there view you as an important and trusted contributor.

If you can accomplish this, then your suggestions are bound to be taken more seriously, as will your links.

Before you get to this level though, you can always start off by including a link in your signature, as is the generally accepted practice with most forums. Be sure to read and abide by the forum’s rules though, the last thing you want to happen is that you end up getting banned for some offence that you did not realize was an offence.

Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic from a forum.

6. Blog Commenting

Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs there is no real need to build up a reputation. Just find blogs in your niche that welcome commenting, and are not opposed to having backlinks posted, and comment away.

Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.
Keeping Traffic Flowing

After the initial traffic bases are mostly covered, you could even entertain other options to keep your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate program, are all fairly decent options, but work best after you’re already somewhat established within your niche.

As long as the basics we’ve been covering above are there though, you should be receiving a fairly steady and decent amount of traffic, even in the most competitive of niches.

All that it is left for you to do then is start converting that traffic into sales, and you’ll be well on your way to the thriving online business that is coveted by many.

Tags: generating traffic